The science behind hair

Exposure to temperatures over 150°C can cause the shape of the keratin in hair strands to change. The α-keratin slowly converts to β-keratin which makes hair weaker and less elastic over time.

Once hair has been damaged, it can't be reversed. Hair can become dry and frizzy and lose hydration. If hair is exposed to temperatures over 230°C it will begin to burn or melt.

The Dyson Corrale™ hair straightener offers enhanced styling with less reliance on heat¹ with a precise heating system and Intelligent heat control. Flexing plate technology is engineered to gather hair, helping to create an equivalent style in fewer passes and with less reliance on heat.

If too much water is lost from the hair, it can sometimes feel dry and dehydrated. If too much water is absorbed in the bonds, your style can be disrupted, causing it to drop out. Better moisture balance means better retention.

Water causes hair to swell and become weaker by up to 42%², breaking the bonds holding the structure together. This is why the Dyson Supersonic™ hair dryer has been designed with fast drying technology.

Our machines have been engineered by hair care experts to prevent excessive heat damage and safeguard your hair’s moisture balance. This not only supports style retention but helps to protect your hair’s wellbeing.

Whether your hair’s chemically dyed or natural, high heat can change its proteins. This can cause the colour to be stripped and appear faded – or even a different colour altogether.

The Dyson Airwrap™ multi-styler harnesses an aerodynamic phenomenon called the Coanda effect, which is powered by the Dyson digital V9 motor. It uses air to wrap and create curls, rather than extreme heat. Helping to protect your natural shine.

New attachments for the Dyson Supersonic™ hair dryer and Dyson Airwrap™ multi-styler help reduce flyaways.³ By bringing longer strands to the front and pushing shorter ones underneath, flyaways are reduced for better alignment and shine.