Dyson Airstrait logo

Wet to dry straightening, with air.

No hot plates. No heat damage.1
A new way to straighten hair.
Your routine, simplified.

JISOO using a Dyson Airstrait straightener to dry and straighten a tress of her hair.

“Dyson Airstrait – Times’ Best Invention of 2023”

From TIME. ©2023 TIME USA LLC. All rights reserved. Used under license.
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  • Wet to dry straightening, with air. No hot plates. No heat damage.
  • Straightens from wet to dry, simplifying your routine. Reduces time spent by 25%.
  • For a natural straight shiny finish.
  • Complimentary case and travel wrap worth: IDR 2.050.000.
  • Use code: BCA300 for IDR 300.000 off at checkout.
  • Up to 12 month 0% interest instalment at IDR 774.917/month with BRI & BNI credit cards.
  • Non-slip heat mat

    For safe placement during and after styling.

Bright nickel/Rich copper - Selected colour Prussian blue/Rich copper
IDR 9.299.000

Main features

Reduce time spent by 25%.2

The Dyson Airstrait™dries and straightens hair simultaneously. Take hair from wet to finished look – with one machine.

  • Convenience without compromise

    Combines two steps in one – drying & styling, reducing time spent by 25% (8 mins).2

  • Dyson Hyperdymium motor

    A 13-blade impeller spins up to106,000rpm, propelling 11.9 litres of air through the machine per second. This generates 3.6kPa of air pressure, powerful enough to straighten hair as it dries.

  • Easy natural styling

    Creates a naturally straight style with reduced frizz and flyaways, for a smooth and shiny finish with natural volume.

No hot plates, no heat damage.1

Our latest hair care technology uses high-pressure airflow to straighten hair as it dries. Air is precisely heated and projected evenly through the tress as you style – without need for extreme heat.

  • Directional airflow to smooth & align

    Airflow is projected downwards at 45° angle to create the tension needed to align hair for a smooth end style – with less damage and breakage.

  • Intelligent heat control

    Glassbead thermistors regulate airflow temperature up to 16 times per second, to protect the scalp barrier from excessive heat.

  • Preserve hair strength & reduce colour fade

    Compared to the traditional hot plate technology using extreme heat, airflow styling on wet hair helps preserves hair strength, resulting in up to 60% less damage and colour fade.3

Healthier, shinier hair.

When hair is wet, its hydrogen bonds are more pliable and easier to “reset”. Using a combination of moisture and airflow, hair can be styled effectively – with no heat damage.1

  • Root drying for scalp health

    Root drying is essential for scalp health and voluminous hair. The Dyson Airstrait™ targets roots, ensuring they're moisture-free and unlocks healthy, luscious hair.

  • Shiny hair

    Using lower temperatures and resetting the hair’s bonds from wet mean its internal structure is protected, so it can reflect more light, for a shiny finish.

  • Retaining moisture & preventing breakage

    Excessive heat can make hair more porous and weaken the bonds. Over time, hair loses strength and elasticity, and become more prone to breakage.

How it works

  • 1. Towel dry hair

  • 2. Pre-dry roots

  • 3. Section and style

  • 4. Cold shot to finish

Explore styles created by Dyson Airstrait

Watch our step-by-step guide on how to straighten wet hair with the Dyson Air Straightener, designed to simplify your styling routine.

1When used in wet to dry mode.
2Time vs. existing routine. Based on the responses of 250 US Airstrait owners after min. 30 days of use, surveyed by Dyson in August 2023. Actual time saved may vary depending on the individual’s hair and styling routine.
3When used in wet to dry mode vs. hot plate straighteners which operate with extreme heat. Results may vary based on environmental conditions.